Story Before Product

Over the course of Thrivent Financial's history, we realized something central to our organization’s mission: story is key. When people hear our story, they hear tales of fellowship—of neighbors helping neighbors, towns banding together to raise communities, strangers donating time and money to relieve one another’s burdens.

Simply put... they hear hope.

So we put it first and foremost in everything we do. Because, telling Thrivent Financial’s story is not a sales pitch. It’s an invitation. We understand that, at the end of the day, there are plenty of companies out there, offering products to fill your client's surface-level needs. But we're looking deeper, and Christians resonate with that.

So let's talk about you.

We recognize that this way of doing business isn't for everyone. And that's okay! Because we're looking for partners who aren't satisfied with the status quo—partners who want to do more/be more for their Christian clients.

That means, if our values appeal to you, whether you're an independent financial representative, broker dealer, broker general agent, or financial institution, we're ready to bring the strength and stability of Thrivent Financial to your clients.

You're independent for a reason, but families are made of all different types of people...You don't have to sacrifice your identity to be a part of ours.

Stronger Together

A seat at the table

When your clients own Thrivent Financial insurance products, they become a member of Thrivent. That's because Thrivent Financial is a fraternal benefit society — governed by its members.

A piece of the pie

Through voting, board elections and involvement in their regional member networks, your clients can have a say in how the organization operates. They can even take on leadership positions to expand their impact in the community.

And more than enough to go around

On years when the surplus allows, owners of eligible insurance products receive dividends. While dividends are not guaranteed, we have been able to distribute them for the past 114 consecutive years.

When it comes to helping Christians be wise with money to live generous and fulfilling lives, Thrivent Financial is guiding the way, and now we are bringing our expertise to you.

Our History: More than a Century of Serving Christians

A lot has happened over the years, but you can still count on Thrivent to continue helping Christians build solid financial futures and strengthen their communities.


How it all started.
In the early 1900s, people had no safety net, so an accident or other misfortune could destroy an entire family's welfare. Aid Association for Lutherans and Lutheran Brotherhood, two fraternal organizations begin to offer insurance to their members and the churches they belong to.


When two becomes one.
Aid Association for Lutherans and Lutheran Brotherhood merge to become Thrivent Financial, which becomes a not-for-profit Fortune 500 and the nation's largest fraternal benefit society.


All Christians are welcomed.
Members vote to extend the common fraternal bond from Lutherans to all Christians, more than 225 million of them. The mission remains the same: to help people be wise with money and live generously.


New direction, new name.
To reflect the inclusion of all Christians in the common bond, Thrivent Financial for Lutherans rebrands to Thrivent Financial.


A new way to provide protection.
A new division is formed called Thrivent Independent, to give financial institutions, broker dealers, broker general agents and independent financial representatives the opportunity to market select Thrivent Financial products and offer Thrivent Financial membership to all U.S. Christians.

Follow The Thrivent Way

As a division of Thrivent Financial, we follow a mission that guides us in all we do. That statement is called The Thrivent Way.

We are a membership organization of Christians, and our members are our owners.

We believe that all we have is a gift from God and that generosity is an expression of faith.

Our purpose is to serve our members and society by guiding both to be wise with money and live generously.

We succeed when our members, their families and their communities thrive.

We value our relationships, so we will: be trustworthy in character and competence, and act like owners and treat each other as owners, and live balanced and generous lives.

Annual Report

Discover Thrivent's year in review. Find out the impact members have made in communities, our ratings, company updates and why it’s important to consider as your clients make financial decisions.


Quarterly Magazine

Thrivent magazine can help your clients along the way. Each quarter, they'll get tips, advice from experts and stories about how members are making a difference.


Christianity Is Our Common Bond.

We welcome new members who support The Thrivent Way and:

Are Christians seeking to live out their faith

Are spouses of Christians who seek to live out their faith

Are youths being raised in the Christian faith

Members embrace the core Christian beliefs as stated in the Apostles' Creed.